KONE PLC Strategic Plan including digital marketing strategy Essay

KONE PLC Strategic Plan including digital marketing strategy - Essay Example An analysis of its market approaches shows that the firm has had its presence in Europe since its establishment. Additionally, the company has not used its capital accumulation to enhance its growth in other markets, unlike other firms that have targeted infant elevator markets. An analysis of its product and services shows that the company has provided dedicated its production line in people flow. Most of its products include automatic doors, auto walks, elevators, escalators, and access control systems. Its branding strategies have increased its target markets ensuring an increase in sales and capital accumulation. It also targets the service industry that has been rated as one of the fast growing markets globally. The diversity of products also assists in its competition strategies leading to its high ratings in the top global firms list. An increase in its main markets requires that the firm should adopt services such as digital marketing to ensure all customers in the markets (Asia, Europe, and the U.S) are covered without any delays. KONE GB’s mission statement is based on the safety of customers. Its dedication to people flow is the driving force for its production and product quality. The firm ensures that its products have undergone safety tests since they directly deal with the people. Ensuring maximum security and a smooth flow of people with flexibility and scalability is a mission statement that governs the employees in their production process. As a result, its products have been rated safest compared to its competitors. It has also incorporated advanced technology in its products to reduce the risks of breakdowns. In the values statement, the firm has engaged in class that is required in the service industry. For example, it has made attractive elevators and escalators that can be used in luxurious hotels and malls. They ensure that customers can customize their product; hence, acting as a strategy to increase its market

Legal Issues Budgets and Administration Essay Example | Topics and Well Written Essays - 750 words

Legal Issues Budgets and Administration - Essay Example 2.) The Fair Labor Standards Act is a federal law which guaranteed worker's right to minimum standards laws. It has defined the 40-hour workweek, set out federal minimum wage, stated the requirements for overtime and placed restrictions on child labor. Hence, the major provisions of the Act are: a.) 29 U.S.C. Section 206 governing employees' minimum wage; b.) 29 U.S.C. Section 207 for number of hours of work; and c.) 29 U.S.C. Section 203 (1) in relation to 29 U.S.C. Section 212 pertaining to child labor. 3.) The Equal Pay Act of 1963 sought to abolish wage differentials based on sex. When the bill was passed, sex discrimination was denounced so that its key components are the following: a.) wages and living standards for employees necessary for their health and efficiency; b.) prevention of the maximum utilization of the available labor resources; c.) tendency to cause labor conflicts, which may impose burden, affect, and obstruct commerce; d.) burdening commerce and the free flow of goods in commerce; and e.) resulting to an unfair means of competition. 4.) Title VII of Civil Rights Act of 1964 simply prohibits discrimination in employment when based on national origin, sex, religion, color, and race. Title VII not only specifically identified specific acts which would constitute violation but provided for recovery of compensatory and punitive damages. In seeking for damages, it conferred jurisdiction upon courts to give injunctive relief in cases of discrimination in public offices and gave authority to the Attorney General institute suits to promote civil rights. 5.) The determination of pay discrimination for dissimilar jobs has become difficult. The usual query is what would be the basis or bases of discrimination when in fact an employee has different qualifications or simply into a dissimilar job from the rest. The fact that employees may have different jobs aside from their personal qualifications may become an issue of discrimination itself. In other words, should discrimination be prohibited when circumstances call for discrimination because of varying qualifications 6.) Not only that discrimination has created trauma in the society, it also created various social implications like earning gaps among sexes and/or races in workplaces. The society has been divided into thinking that women usually are limited as to what they could accomplish as opposed to men. The same is true of men and women of different racial origins perceived to be underachievers, of low intelligence and unproductive. 7.) Social Security is a very extensive government program to the point that people does not know how the program works or how it is financed. People have vague of the fact that they pay taxes to benefit them in the long run and that their benefits are connected to their income. This lack of awareness makes the people hesitant of the real benefits the people will have to receive by the time they needed social security benefits at the time of retirement. 8.) The management system affects the pay objectives in a manner that collection process may be affected due to varying or erratic management policies. 9.) The importance of controlling labor costs is that it gives the employer the idea and awareness of business expense which must match its projected growth and reserve capital. With such control, spending may go beyond the actual